With a biochemical education and almost 20 years of experience in market(ing) analysis I am working as a freelance market researcher dedicated to the food industry. I have experience in market research from consumer insight to food ingredients analysis. Main areas are consumer insight / trend analysis, customer analysis, competitive analysis and market analysis. Market analysis includes both the food ingredients and the consumer food & drinks market. I have worked at big and smaller or more focused food ingredient companies and from these experiences I have know- how on several segments like enzymes, sweeteners, texturisers, protein, fruit ingredients and nutritional ingredients. For the consumer food & drinks market I have a broad network and experience in market analysis for e.g. dairy, bakery, breakfast cereals, baby food, ice cream etc.
My profile with recommendations can be found on linked-in.
| 2011 - present |
Owner of Wouw food market analysis. In the first 6 months I have worked for food companies as well as strategic consultancy agencies. |
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| 2007 - 2011 |
Business Development manager Sensus B.V. (Royal Cosun u.a.). Marketing research to develop strategic direction for inulin. In addition, direct support for the sales organisation. |
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| 2001 - 2007 |
Global Strategic Marketing Analyst Cargill: focus mainly on sweeteners, texturisers and juice. |
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| 1992 - 2001 |
Marketing Analyst DSM Food Specialties/ Gist-Brocades Corporate Strategy: covering food, feed, cosmetics and pharmaceuticals. |
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| 1989 - 1992 |
Biochemical researcher: focus on the development of enzymes for the feed industry. |
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| 1989 |
Faculty Animal Health, biochemical researcher. Research on enzymes in the meat ripening process. |
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